Mediaswarm is an immersive media environment modeled on complex interactions in the natural world.
Using crowd intelligence to generate complex behavior in a field of autonomous digital agents, AGENCY created a dynamic environment for a popular event space. The animations were modeled using the logic of crowd dynamics, inspired by the flocking behaviors of birds, transitioning from periods of high intensity and resolution, to periods of low-intensity and resolution, mirroring the music, and the energy of the live crowd. The video was projected on the back wall of the event space, creating a dynamic atmosphere for socializing and dancing.